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Technical or Off-page SEO: This type of SEO focuses on all activities that occur “off page” when trying to optimize your website. “What activity that is not on my own website can affect my ranking?” You can ask. The answer is inbound links, also known as backlinks. The number of publishers that link to you and the relative “authority” of those publishers affect your ranking for the keywords you care about. By networking with other publishers, writing guest posts (and linking back to your website) on these websites, and generating external attention, you can earn the backlinks you need to move your website up on all the right SERPs. Technical SEO: This type of SEO focuses on the backend of your website and how your pages are coded. Image compression, structured data, and CSS file optimization are all forms of technical SEO that can increase the loading speed of your website – an important ranking factor in the eyes of search engines like Google.