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Growth Marketing; In other words, “Growth Marketing” is the process of designing and conducting experiments to optimize and improve the results of a target campaign and digital processes. If you have a specific metric you want to increase, growth marketing is one method you can use to achieve this. Growth Marketing teams are responsible for all these processes. Identifying areas to be tested and improved Develop and design experiments to optimize identified processes Conducting experiments to test hypothetical improvements Analyzing results and further experimentation as needed, growth marketers use the scientific method to design and perform these experiments.