What is Digital Transformation?
Digital transformation is the process of using digital technologies to create or change new business processes, culture, and customer experiences to meet changing business and market requirements. This reimagining of work in the digital age is digital transformation.
It goes beyond traditional roles such as sales, marketing, and customer service. Instead, digital transformation begins and ends with how you think about and interact with customers. As we move from paper to spreadsheets to smart applications to manage our business, we have the chance to re-imagine how we do our business with digital technology - how we interact with our customers.
For small businesses just starting out, you don't need to set up your business processes and transform them later. You can prepare your organization for the future from the very beginning. Building a 21st century business on stickers and handwritten notebooks is not sustainable. Thinking, planning and building digitally makes you agile, flexible and ready to grow.
As they begin their digital transformation, many companies take a step back to ask if they are really doing the right things. Contact us for support.
The Concept of Digitalization
Digitization uses digital data to simplify the way you work.
The process of using digitized information to make established working methods simpler and more efficient is called digitization. Note the word in this definition: Digitization is not about changing the way you do business or creating new types of business. It's about going on, but now it's faster and better as your data is instantly accessible and doesn't get stuck in a filing cabinet in a dusty archive.
Consider customer service, whether it's retail, field operations, or a call center. Digitization made customer records easily and quickly retrievable via computer, changing the service forever. The basic methodology of customer service has not changed, but the process of making an inquiry, searching relevant data, and providing a solution has made it much more efficient when searching for paper notebooks, with a few keystrokes on the computer screen or mobile device. device.
As digital technology evolved, people began to come up with ideas not just to do old things faster, but to use business technology in new ways. This is when the idea of digital transformation starts to take shape. With new technologies, new things - and new ways of doing them - suddenly became possible.
Digitalization Adds Value to Customers
Digital transformation is changing the way we do business and in some cases creating entirely new classes of business. With digital transformation, companies are taking a step back and rethinking everything they do, from internal systems, both online and in-person, to customer interactions. "Can we change our processes to provide better decision making, game-changing efficiencies, or a better customer experience with greater customization?" They ask big questions like.
We are now firmly attached to the digital age, and businesses of all types are creating smart, effective and disruptive ways to take advantage of technology. Netflix is a great example. It started out as a mail order service and messed up the real venue video rental business. Then digital innovations made large-scale video streaming possible. Today, Netflix offers a growing library of on-demand content at ultra competitive prices, handling traditional broadcast and cable television networks and production studios all at once.
Digitization gave Netflix the ability not only to stream video content directly to customers, but also to gain unprecedented insight into their viewing habits and preferences. It uses this data to inform everything from the design of the user experience to the development of first-time shows and movies shown in in-house studios. That's what digital transformation is: harnessing existing technologies to communicate how a business is running. Contact us for more information.
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As Verimaker Digital Growth, we are ready to offer you the best service. Grow your business with us and benefit from our experience to succeed in the digital world.
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