Today, the biggest problem of the e-commerce industry is the delivery problem. Cargo companies in the sector have not completed their digital transformation and transportation is done by traditional methods. Transportation made with traditional methods also reduces the quality in the sector and causes major complaints on the customer side. There is also customer dissatisfaction for the e-commerce company that delivers, and this creates a boomerang effect for e-commerce companies. Cargo companies reject the deliveries of e-commerce sites due to the increase in capacity and therefore serious problems and complaints arise in the sector.
The e-commerce company that sells to the customer, due to delivery delays; It becomes worthless in the eyes of the customers and when these delivery problems persist, customer complaints increase exponentially. Increasing customer complaints and customer dissatisfaction with the existing e-commerce site also cause a snowball effect. Due to the snowball effect, increasing and growing complaints, the name of the e-commerce site appears in search engines and the consumer who will shop sees all these complaints when they call the relevant company and does not want to shop from that site.
In the example above, although there is no problem with the business model of the e-commerce site and the product it sells, the company may suffer from problems in cargo and transportation. Since the e-commerce company cannot establish its own logistics network, naturally, all e-commerce companies that follow this model are damaged and shut down. The biggest problem faced by all e-commerce companies that sell in marketplaces such as N11, Hepsiburada, Amazon.com.tr, Trendyol and PTT AVM is that the cargo companies cannot deliver their products on time or the products are damaged. Delays in delivery processes, package damage and lack of quality cause great damage to e-commerce companies. In addition, cargo companies exceeded the capacity and cannot carry the orders of e-commerce companies; or does not accept packages. Like technology and artificial intelligence, digitalization is not yet used in the industry.
The marketplaces we mentioned above send millions of products a day and it is really impossible to deal with traditional shipping methods in the delivery of these products and this cargo model needs to change. A new cargo and delivery model needs to be created for the e-commerce sector, and the importance of initiatives becomes apparent at this point. Traditional business models of shipping companies do not work today and this business model needs to change or be separated by sectors.
In the traditional cargo business model, the cargo company receives all kinds of packages and products delivered to them and delivers them to the provinces according to the address and then to the branches in those provinces. Shipping companies have software such as CRM and ERP; However, these softwares do not work with artificial intelligence technology and are mostly under the control of manpower. Transportation based on manpower also has some problems. Since there is no cargo system belonging to the sector or e-commerce company, a 20-year-old table can be carried next to your new macbook computer.
As such, carrying old and new products together in stacks causes the products to break; or it causes damage. In cargo vehicles, parcels are often stacked on top of each other, so imagine that a product is transported from Istanbul to Ankara. It is almost impossible for these packages to be damaged, and therefore there is a big problem in the industry. This problem harms the e-commerce industry, and at the same time, all companies in the industry suffer and their image is damaged.
This situation has bad consequences for the customer. Customers are skeptical about purchasing from e-commerce channels due to poor cargo deliveries. In fact, the most important problem here is solving delivery problems and the emergence of initiatives that deliver with smart application. These initiatives should only work with the contracted e-commerce company and not carry all old and new products such as cargo. For example, customers need to track their orders via a smart application, and even make orders the way the customer wants.
It is obvious that in the next 10 years and until 2030, cargo companies in the sector may break down and instead of smart technologies, autonomous vehicles and companies that will deliver by performing data analysis with artificial intelligence, new initiatives will emerge. Delivery trials with autonomous vehicles began in America. Some companies even started real deliveries locally. Amazon.com delivers orders with robots in its warehouses, and autonomous vehicles are improving robot-related delivery processes and trying to develop its own cargo infrastructure.
It’s not just a digital revolution on the delivery side of cargo companies or companies that will deliver; business models also need to be digitalized. We, as Verimaker, believe that cargo companies will not exist in the future, and we believe that all cargo companies will break up and initiatives will emerge that will use technology well and make personalized deliveries instead. At this point, we want to give an initiative as an example. HoopGo Smart Delivery & amp; The payment initiative plans to make a delivery by planning a personalized delivery via the smart application, and the products you purchase from any e-commerce company will be delivered to you without any damage.
The number of applications and initiatives such as HoopGo that we have given above will increase in the future and by making agreements with companies; they will make private transportation. This development will lead to the development of the e-commerce sector. The development of the e-commerce sector will also cause the traditional retail industry to move to digital and integrate with digital. In the future, the business model that will gain importance is sales from both e-commerce channels with omni-channel and digitalization; as well as options such as sales and delivery from the store. Digitalization will change the entire retail and e-commerce industry, and delivery and cargo business models will change completely with digitalization.
Picture Credential: Supported by Uber Verimaker ..