From Which Platform Should You Make Your E-Commerce Sales? This question is actually at the top of the questions you should ask when starting e-commerce. Where should you start your e-commerce sales, we will give you detailed information on this subject. From Which Platform Should You Make Your E-Commerce Sales?
Before you start your e-commerce sales, you need to do a good research on this subject. Will you make your E-Commerce sales from your own site; Or will you do it through the marketplaces. Selling on marketplaces has its advantages and disadvantages, and you will have to make a decision based on your situation. Let’s examine these differences in the headings below.
Advantages of Selling in Marketplaces
There are some advantages to selling on marketplaces. The main issue of these advantages is that people, ie visitors, come to these marketplaces and the marketplaces are not different from the markets established in the neighborhoods, just like in real life. Buyers and sellers meet in these marketplaces. In e-commerce, marketplaces are like this and it is an important advantage for sellers to come to these marketplaces.
Disadvantages of Selling in Marketplaces
There are also disadvantages to selling on marketplaces. The most important of these is the commission rates. In other words, you may have to pay a commission rate of up to 25 percent to the marketplaces for a product you sell. For example, if you sell a phone, you pay 6-15 percent commissions from the sale price. These commissions may also differ depending on the marketplaces. Another disadvantage is that too many companies that you have to compete with are selling at a loss in this marketplace and you have to provide a price advantage, otherwise it will be very difficult to sell products.
Advantages of Selling on Your Own E-Commerce Site
There are many advantages to making your sales on your own e-commerce site. At the very beginning, you do not have to pay a commission rate and you can reflect this to your customer as a discount and sell the product at much more affordable prices. Another advantage is that you can increase your brand value. The customer becomes aware of your brand and may want to shop from you in the next process. Another advantage is that you can improve your profit margins in the future by advancing through your own e-commerce site.
Disadvantages of Selling on Your Own E-Commerce Site
There are also Disadvantages to Selling on Your Own E-Commerce Site. For example, how you will provide traffic to your site, this issue is very important. You need to advertise and manage this advertising process very well, and at this point, a good agency needs to step in and support you in this regard. It is not easy to increase your e-commerce sales and reach customers, and this process needs to be managed very well. In order to manage this process well, you can definitely proceed with a good agency.