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Establishing an E-Commerce Website and Determining Digital Strategy

Nowadays, to think that your sales will start immediately after setting up an e-commerce site; It would be a very optimistic thought. Because nowadays, it is obvious that you cannot sell on e-commerce sites as easily as before. Let’s look at the reasons for this together.

E-COMMERCE SITE ESTABLISHING STEPS
Nowadays, setting up an e-commerce site is a very easy step. You can quickly implement your own site and start selling, using ready-made e-commerce packages, without hiring any software developer or designer. You don’t need very high budgets to set up and run a good e-commerce site. You can set up an e-commerce site with a budget of around 15-20 thousand TL and start sales.
E-Commerce Site Promotion Processes

E-COMMERCE SITE PROMOTION PROCESSES
Establishing a new e-commerce site ; It is equivalent to opening a grocery store in the desert. Entrepreneurs who are the first to enter the e-commerce sector and do not know this world think that they will sell immediately. They especially think that they will stand out in google searches and there will be an influx of visitors to the site they set up. But in reality this is not the case; because from your site; Except for you and those around you, nobody knows about it, and you cannot sell because there are no visitors. In summary, you should try to promote your site and do advertising work to attract visitors to your site.


HOW TO PROMOTE YOUR E-COMMERCE SITE
As we mentioned above, promoting your e-commerce site is very important for selling on your site. The most well-known digital marketing method is to advertise on Google Adwords search network; but because your competitors also advertise; You may incur too much cost and gain more loss than profits. You can start the process with social media ads and social media promotions and focus on the right target with very low budgets. The most important process here; You need to determine your target audience correctly and advertise to your target audience. In this way, you can reach your target audience with the right budgets.

CREATING A DATA ORIENTED DIGITAL STRATEGY
To reach the right target audience, you need to create your digital marketing strategy and data-oriented digital strategy. By collecting data from your customers and analyzing this data, you can increase your sales by reaching the right target audience. The most important process in the future will be data analysis and companies that do good data analysis; however, it will increase its sales by becoming prominent in marketing. You can start by consulting on this matter and act much smarter without spending money on unnecessary advertisements.


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