Selling on E-Commerce and online channels is very popular today, and especially after the Covid-19 pandemic, it has become very important to sell on online channels. In order to benefit from the power of online channels, companies started selling through e-commerce and social media channels and started selling through marketplaces such as e-commerce sites, Amazon.com, Hepsiburada.com, and selling through social media channels such as Facebook and Instagram. Nowadays, there are many companies that want to sell through online channels and the competition in these areas is quite high. Therefore, we share with you 10 ways to be successful in E-Commerce and Online Sales.
1. Selecting the Product You Will Sell and Launching
Choosing which products to sell is very important for e-commerce sales. Just because you dream of an e-commerce business doesn’t mean you have decided exactly what you want to sell. Maybe you have different interests or maybe you are looking for an industry that offers a certain profit margin. In any case, deciding what to sell is the most important step in the process. The best way to make this decision is to start with something broad and then reduce it to a niche. Choosing a smaller niche makes it easier to succeed in a particular area and reduces competition.
For example, a new coffee or kitchenware store will begin to face fierce competition from huge, established brands selling a wide variety of kitchen supplies, and the business owner will need expertise in a wide variety of products to differentiate the new brand from others. “Aiming” at a single type of product, such as coffee machines, will allow time, energy and money to be invested in a much narrower space, which will produce stronger results. It is much easier to position your brand as a world expert in coffee machines than in kitchen or electronic products in general.
When choosing your niche, consider the types of products that interest you. If you choose an industry you’re passionate about, starting your business and building your brand will be much easier and more beneficial. Also consider your potential suppliers for these products. Will you make a product yourself or buy inventory from a wholesaler? Are you going to start with dropshipping? These are important questions for creating a viable business plan. In order to be successful in e-commerce channels and to make successful sales, determining the product and sector you will sell is the most important process and it will give you an advantage and prevent you from loss.
2. Determining the Correct Brand Name and Domain Domain Name
It is very important to choose the right brand name and domain name and to be successful in the future. To beat your competitors, to be successful in marketing efforts; It is very important for your name to be memorable. For example, the name sahibinden.com is easily remembered in second hand sales. Your domain name or URL is the web address a customer will type into their browser to find your website. It’s a good idea to simultaneously name your business and choose your domain name. This way, you will be able to choose a domain that reflects your business while avoiding the hassle of choosing a business name that doesn’t work as a domain name or is already taken.
Choosing the right domain name is very important. Domain names should be short, catchy, and clear. If your business name doesn’t already contain keywords related to the products you sell, you should add your most important keyword to your domain name for SEO (search engine optimization) purposes. Your domain name should also be easy to say out loud. When you’re talking about your business, you don’t want to have to go into details to explain how your domain name is written. Avoid words that are very similar to other words, numbers mixed with spelled numbers, and anything else that sounds loud or awkward, including dashes.
People today are used to spelling domain names as “all in one word”, so hyphens do more harm than they do for clarity. A final pitfall to avoid is accidental creation of other brand names or words when you combine words to form your domain name. For example, although cellphonescameras.com is meant to say “Your Cell Phone’s Cameras”, it has the word “Scam” right in the middle of it. To avoid this, choose your business name and domain name carefully.
3. Set Up Your Online Sales Channels and E-Commerce Sales Site
Setting up your online store and online sales channels and e-commerce sales site is one of the most important steps. Many new business owners are afraid to start making a website out of concern for their own lack of technical knowledge, but today you can build a beautiful, effective online store without writing a single line of code. The key is to find an e-commerce solution that has all the tools you need to create your online store, add products, create a payment and other essentials.
It’s important to choose the right platform so you don’t have to pay extra for the required features so your business can grow without being constrained by software limitations. Ecommerce sites like Shopify give you a ready-made build and are an example of a powerful online store builder that provides a quick and easy way to design a website, add products, and manage all your sales from one handy dashboard. You don’t need to install anything on your computer either; just create an account and start creating. You can review the site and experience the administration panel with a free plan without restrictions.
You can first choose your theme or start by adding products and categories. You will also need to add a few extra pages for your business information, including an “About Us” page and pages for your store policies. Ready-made e-commerce structures such as Shopify or T-soft allow you to create these pages in a few clicks. If you already have a website, don’t worry – you can still create your online store with a shopping cart software like Shopify and connect it to your existing site using a subdomain like store.yourwebsite.com.
In Turkey, we had a nice e-commerce infrastructure and use of these structures, transportation Thank you T-Soft e-commerce infrastructure that we have experienced. The support and customer communication part of the ready-made e-commerce site software you get while setting up an e-commerce site is very important. When you have a problem with your site, you need to be in quick contact with customer service and technical team to get instant support and T-Soft is very successful in this regard.
4. Set Up Your Payment System and Get Paid
Getting paid to your bank account is very important for the survival of your business. There are several ways to start accepting online payments, some faster and easier than others. The easiest (and fastest) is to use a ready-made payment infrastructure for your online store, because these types of ready-made systems allow you to open your products for sale with the payment process as soon as you set up your site. Systems like Shopify are ready to accept credit cards instantly. There are also ready-payment systems in Turkey and you can integrate this payment system is ready for e-commerce to your site.
they are the most widely used credit card payment system in Turkey. Credit cards are the most popular method for online payment, but consider alternative payment providers as well. Payment methods via mobile applications used by companies such as Starbucks or payment with cryptocurrencies are also gradually being used; but it is not very common in our country. You will also need to consider payment systems for your sales abroad. Selling abroad and getting paid is a very important process.
PayPal is very popular abroad, but it is currently not possible to receive payments via PayPal as it does not provide services in our country. Payment methods such as Visa and Master Pass are also used abroad. In addition, digital wallet solutions such as Apple Pay, Google Pay, Amazon Pay offer a quick alternative for customers who do not want to enter their credit card numbers while shopping. These services provide a method for saving payment information for use across multiple websites. Among other alternative payment types, providing credit or sending customer EFT can be considered as a payment option.
If you already have a real-venue store, your existing POS processor may offer an extension of their services so you can use the same provider to receive payments on your website. Conversely, if you are starting with a website and can open a physical store location in the future, your e-commerce software should include compatibility with popular solutions such as a POS system. This allows you to track online sales and in-person sales to ensure a consistent inventory count.
5. Determination of Shipping and Shipping Methods
Choosing your shipping methods is very important for your e-commerce success. When your customers order online and buy products such as sneakers, books or stationery, you have to ship those products to customers quickly and securely. Shipping is at the center of e-commerce, as you need to find a way to get your products to them, unless these products are digital downloads such as digital music files or games.
If you are selling physical products, you need to decide which shipping companies you would like to use and set reasonable prices to charge the customer. It is very important that you understand e-commerce shipping and have serious experience or research in this field so that you can make the right decisions. It is very important that you work with the right cargo in order not to damage the products. Another factor is shipping costs. Cargo shipments priced as Desi can increase your overall costs if not managed well.
While free shipping is significantly popular with e-commerce and online sales channels, businesses and stores, you will have to cover the cost at the end of the day, so it is recommended to start using real-time fees provided by your shipping company. Real-time rates are calculated automatically when placing customer orders together, causing you to avoid overcharging the customer or losing money by not charging enough.
To get these real-time rates on your website, you need to use an e-commerce solution that offers a full set of shipping tools to sell online; To choose the exact shipping methods you want to offer, including integrations with your preferred carrier to drive prices into your online store while giving it the freedom. Depending on your country, you can choose local shipping companies or shipping companies such as UPS, DHL.
6. Promote Your E-Commerce and Online Stores
It is very important that you can promote and market your e-commerce store or other social media channels such as Facebook and Instagram where you sell online. To maintain a steady flow of customers, you need to start marketing your e-commerce store right away. The best form of marketing is a versatile approach that includes social media, email newsletters, search engine optimization, and paid advertising. You can also schedule regular promotions and coupons, such as product discounts, or even promotions such as Daily Deals or Group Deals if your e-commerce software supports it.
Social media channels like Facebook, YouTube and Instagram are a great way to get your name heard and interact with customers. Setting up a YouTube channel or creating a Facebook Business Page will make you stand out. You should upload your product pictures and company information to these channels and attract visitors to your site by linking with your site. You should also consider popular interaction tools on Instagram, YouTube and Pinterest and use them very well. You can sell products from all these platforms.
E-mail sending is an important tool that affects the sales of your products. You should send e-mail newsletters regularly to keep your customers informed about upcoming sales, new products, and other news. Before sending newsletters, there are factors you should consider. Newsletters should not be just product presentations, but rather interesting and fun to read. Also, you shouldn’t send your newsletters too often and you should pay close attention to this issue. After all, you don’t want to spam your customers, so once a week or once a month is enough for almost any brand. Also, if you are launching a highly anticipated product, you can share this information with your customers right away; because such new developments may be of interest to customers.
SEO Search engine optimization and SEM Search engine advertising are very important marketing methods for selling on e-commerce channels. It helps your customers discover your website through searches on search and other search engines such as Google while reaching new customers. You can increase your SEO by providing high-quality content on your website that includes the appropriate keywords for your products, both in your web page content and in blog posts.
SEO is divided into search engine optimization, technical seo and semantic. Elements such as correct URL structure, page speed, metadata, XML sitemaps are important in technical SEO. Your e-commerce software must keep up-to-date with the best practices of SEO. Before deciding to use a ready-made e-commerce site, you should consider SEO infrastructure and improvements. SEO algorithms are constantly updated and you must ensure that every page of your website meets the highest standards.
7. Grow Your E-Commerce Site and Business
Growing your business and increasing your sales is an important success criterion. Once your business has been set up and your orders have started, you need to prepare these orders as soon as possible and send them to your customer. This process can become a major challenge as your number of customers grows, and you need to balance the time you spend on different jobs with the ability to provide excellent customer service. This is where new businesses often start having difficulties when they’re not prepared, so it’s important to have the tools you need to grow and maintain your business.
The customer relations side is the area you need to pay attention to and pay attention to for your e-commerce channel success. When you set up an e-commerce site, especially when you sell in marketplaces; There will be quite a lot of complaints and returns from these channels. Some customers who have purchased your products will want to return or replace them. You should have a very good customer communication department or employees who take care of these issues to answer all these questions and demands.
Building the right team is important for the e-commerce industry, and when hiring, you should make sure you get the right talent. In addition, e-commerce operation is also a very important issue and you should start selling by hiring people who are successful in this field. You should also train your recruited team in line with the company vision and goals. Your effort alone is not enough to grow your business. As a manager or company owner, after you have determined the general strategy and goal; By distributing work to your employees and teammates, you can manage processes in a much better way.
Being successful in E-Commerce is not as easy as it seems. It is very important to manage a long time and good customer relationships, to be successful in e-commerce and online sales. Determining the right product and profitability are also very important in e-commerce. All processes such as shipping costs, operation and supply of products, fast delivery of products to customers and customer relationship management are factors that will affect your company’s success in e-commerce. You can contact us at [email protected] to get consultancy.
8. Checklist to Prepare When Getting Started with E-Commerce
We have summarized the Checklist to be Prepared in the Beginning of E-Commerce as follows.
Have you acquired all the licenses you need to run a business in your industry?
Have you acquired the domain name and trademark registration of the site you are selling to?
Make sure your online store has all the necessary security to protect your customers’ information.
Your brand Do you choose a design template that works for your products?
Have you created a suitable category structure for your products?
Add all the products you want to be available at the time of launch?
Would you like to publish your Shipping, Returns and Privacy Policies on your website? < br> Have you chosen at least one payment option?
Have you set the correct tax rates?
Want to set your shipping methods?
Have you determined the shipping company and shipping costs? Do you publish?
9. Where and On Which Platforms Can You Sell Your Products?
It is very important to sell in more than one channel in order to be successful and grow in e-commerce. Smart, business-friendly vendors and online retailers sell across multiple channels, meaning they sell products on multiple websites or marketplaces. Omni-Channel processes, which we call multi-channel sales, are a very good method for multi-channel sales. Your own e-Commerce website acts as a central “hub” for your business, where you can display your brand and company information in your own web space. Marketplaces and social media sites are also important channels for you to sell.
You can sell from Facebook, YouTube, ClickTok, Instagram, Pinterest, Twitter, WordPress, Woocommerce, social media channels. You can open a store and sell in marketplaces such as Etsy, Shopify, Ebay, Amazon, Hepsiburada, N11, Alibaba, Trendyol. Reaching your customers through multiple online channels is a highly effective strategy for your brand to grow.
10 What Products Can You Sell On Your E-Commerce Site?
There are hundreds of products you can sell in e-commerce sales channels, and these products can range from sports products to coffee products. Today, products in different product types such as chocolate, coffee, game console, t-shirt, sportswear, underwear and tights are sold through e-commerce. If you do not know which product to sell, you can research sales trends and determine products accordingly. For example, if sports products are preferred, you can sell products in this area.
Being successful in e-commerce depends on finding good products and high profit margins of sales. If you manage your operation well and sell very profitable products, your business will grow fast and you will be successful at this point. We recommend that you consider your operating expenses such as product cost, shipping cost and operation. To be successful in e-commerce, you need to find products that will make you profit. Having good sales motivates you, and it can give you an important advantage in finding new products and creating new brands.
In the beginning, you can progress by selling the products you find from the suppliers, and then you can create your own brand and produce your own products. In this way, you can sell your own products without being dependent on anyone in terms of production. It should not be forgotten that it is very difficult to find products in e-commerce, and as the sales come, procuring and sending the product is one of the most difficult processes. If you want to be successful in e-commerce, you need to manage product procurement, fast shipping and good customer relations.
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