Data-driven marketing is a strategy of using customer information for optimal and targeted media buying and creative messaging. It is one of the most transformative changes to happen in digital advertising.

Explosive growth in creative manufacturing and automation technologies followed the increasing quality and quantity of marketing data. These burgeoning marketing technology and advertising technology sectors now enable personalization of every aspect of the marketing experience.

Data-based decision making is to get answers to questions such as who, when, where, what message, and to make these answers actionable.

Using and enabling data, usually in an automated or semi-automatic fashion, provides a significantly more optimized media and creative strategy. This marketing strategy, which is human first, is more personalized. It has also been responsible for providing significant investment returns for marketers.

While traditional information technology strategies tend to focus on long-term roadmaps and budget forecasts that extend over the years into the future, digital strategies tend to be based on short-term, month-to-month roadmaps linked to actionable items and measurable jobs. goals. To be successful, the strategy must focus where the company’s value chain is vulnerable to disruption and can be made stronger and more economically viable with digital reboot. One of the challenges of formulating a digital strategy is identifying which services need to be done in-house, which services should be outsourced to a third-party provider, and which services require customization to be effective. We support you in all these processes.